{"id":458,"date":"2010-11-25T09:10:00","date_gmt":"2010-11-25T09:10:00","guid":{"rendered":"http:\/\/castilloochotorena.com\/wordpress\/?p=458"},"modified":"2014-07-08T18:38:09","modified_gmt":"2014-07-08T18:38:09","slug":"una-de-las-mejores-campanas-de-publicidad-en-mucho-tiempo-decoded-de-jay-z","status":"publish","type":"post","link":"http:\/\/castilloochotorena.com\/index.php\/una-de-las-mejores-campanas-de-publicidad-en-mucho-tiempo-decoded-de-jay-z\/","title":{"rendered":"\u00a1Una de las mejores campa\u00f1as de publicidad en mucho tiempo! Decoded de Jay-Z."},"content":{"rendered":"<p><span style=\"line-height: 16px; \"><\/p>\n<p><span><span><span><span><span><span style=\"font-size: medium;\">Se trata del lanzamiento de la biograf\u00eda del rapero Jay-Z, Decoded. Personalmente no me interesa en absoluto pero con esta acci\u00f3n han logrado, por lo menos, llamar la atenci\u00f3n y sorprender. La campa\u00f1a consiste en imprimir el extractos del libro en diferentes soportes y repartirlos por todo EE.UU. Desde el fondo de una piscina hasta el forro de una cazadora o el envoltorio de una hamburguesa, todo vale para publicitar una muestra de este libro. No s\u00e9 si vender\u00e1 muchos ejemplares pero repercusi\u00f3n tendr\u00e1 bastante.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"font-family: 'Trebuchet MS', sans-serif; font-size: 12px; color: rgb(69, 69, 71); \"><a href=\"http:\/\/www.fubiz.net\/2010\/11\/24\/jay-z-decoded-book\/\" style=\"color: rgb(210, 52, 79); text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-118469\" src=\"http:\/\/castilloochotorena.com\/wordpress\/wp-content\/uploads\/2010\/11\/b115572-550x296-300x161.jpg\" alt=\"\" width=\"550\" height=\"296\" style=\"padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; max-width: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; width: 550px; margin-bottom: 5px !important; \" \/><\/a><br \/>\n<br \/><span><\/span><a rel=\"attachment wp-att-118468\" href=\"http:\/\/www.fubiz.net\/2010\/11\/24\/jay-z-decoded-book\/_b116036\/\" style=\"color: rgb(210, 52, 79); text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-118468\" title=\"_b116036\" src=\"http:\/\/castilloochotorena.com\/wordpress\/wp-content\/uploads\/2010\/11\/b116036-550x296-300x161.jpg\" alt=\"_b116036\" width=\"550\" height=\"296\" style=\"padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; max-width: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; width: 550px; margin-bottom: 5px !important; \" \/><\/a> <a rel=\"attachment wp-att-118467\" href=\"http:\/\/www.fubiz.net\/2010\/11\/24\/jay-z-decoded-book\/pla004landingpage_2\/\" style=\"color: rgb(210, 52, 79); text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-118467\" title=\"pla004landingpage_2\" src=\"http:\/\/castilloochotorena.com\/wordpress\/wp-content\/uploads\/2010\/11\/pla004landingpage_2-550x296-300x161.jpg\" alt=\"pla004landingpage_2\" width=\"550\" height=\"296\" style=\"padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; max-width: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; width: 550px; margin-bottom: 5px !important; \" \/><\/a> <a rel=\"attachment wp-att-118466\" href=\"http:\/\/www.fubiz.net\/2010\/11\/24\/jay-z-decoded-book\/pla162_2_3679\/\" style=\"color: rgb(210, 52, 79); text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-118466\" title=\"pla162_2_3679\" src=\"http:\/\/castilloochotorena.com\/wordpress\/wp-content\/uploads\/2010\/11\/pla162_2_3679-550x296-300x161.jpg\" alt=\"pla162_2_3679\" width=\"550\" height=\"296\" style=\"padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; max-width: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; width: 550px; margin-bottom: 5px !important; \" \/><\/a> <a rel=\"attachment wp-att-118464\" href=\"http:\/\/www.fubiz.net\/2010\/11\/24\/jay-z-decoded-book\/img_2899\/\" style=\"color: rgb(210, 52, 79); text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-118464\" title=\"img_2899\" src=\"http:\/\/castilloochotorena.com\/wordpress\/wp-content\/uploads\/2010\/11\/img_2899-550x296-300x161.jpg\" alt=\"img_2899\" width=\"550\" height=\"296\" style=\"padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; max-width: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; width: 550px; margin-bottom: 5px !important; \" \/><\/a> <a rel=\"attachment wp-att-118465\" href=\"http:\/\/www.fubiz.net\/2010\/11\/24\/jay-z-decoded-book\/orpheumrooftopclose\/\" style=\"color: rgb(210, 52, 79); text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-118465\" title=\"orpheumrooftopclose\" src=\"http:\/\/castilloochotorena.com\/wordpress\/wp-content\/uploads\/2010\/11\/orpheumrooftopclose-550x308-300x168.jpg\" alt=\"orpheumrooftopclose\" width=\"550\" height=\"308\" style=\"padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; max-width: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; width: 550px; margin-bottom: 5px !important; \" \/><\/a><\/p>\n<p style=\"font-family: 'Trebuchet MS', sans-serif; font-size: 12px; color: rgb(69, 69, 71); \"><a rel=\"attachment wp-att-118463\" href=\"http:\/\/www.fubiz.net\/2010\/11\/24\/jay-z-decoded-book\/pla67-select7-2067\/\" style=\"color: rgb(210, 52, 79); text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-118463\" title=\"pla67-select7-2067\" src=\"http:\/\/castilloochotorena.com\/wordpress\/wp-content\/uploads\/2010\/11\/pla67-select7-2067-550x296-300x161.jpg\" alt=\"pla67-select7-2067\" width=\"550\" height=\"296\" style=\"padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; max-width: 100%; border-top-style: none; border-right-style: none; 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text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-118461\" title=\"pla32_main\" src=\"http:\/\/castilloochotorena.com\/wordpress\/wp-content\/uploads\/2010\/11\/pla32_main-550x296-300x161.jpg\" alt=\"pla32_main\" width=\"550\" height=\"296\" style=\"padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; max-width: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; width: 550px; margin-bottom: 5px !important; \" \/><\/a> <a rel=\"attachment wp-att-118460\" href=\"http:\/\/www.fubiz.net\/2010\/11\/24\/jay-z-decoded-book\/gleesons-4708\/\" style=\"color: rgb(210, 52, 79); text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-118460\" title=\"gleesons-4708\" src=\"http:\/\/castilloochotorena.com\/wordpress\/wp-content\/uploads\/2010\/11\/gleesons-4708-550x296-300x161.jpg\" alt=\"gleesons-4708\" width=\"550\" height=\"296\" style=\"padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; max-width: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; width: 550px; margin-bottom: 5px !important; \" \/><\/a> <a rel=\"attachment wp-att-118459\" href=\"http:\/\/www.fubiz.net\/2010\/11\/24\/jay-z-decoded-book\/pla-73-5086\/\" style=\"color: rgb(210, 52, 79); text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-118459\" title=\"pla-73-5086\" src=\"http:\/\/castilloochotorena.com\/wordpress\/wp-content\/uploads\/2010\/11\/pla-73-5086-550x296-300x161.jpg\" alt=\"pla-73-5086\" width=\"550\" height=\"296\" style=\"padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; max-width: 100%; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; width: 550px; margin-bottom: 5px !important; 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\" \/><\/a><\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se trata del lanzamiento de la biograf\u00eda del rapero Jay-Z, Decoded. Personalmente no me interesa en absoluto pero con esta acci\u00f3n han logrado, por lo menos, llamar la atenci\u00f3n y sorprender. La campa\u00f1a consiste en imprimir el extractos del libro en diferentes soportes y repartirlos por todo EE.UU. Desde el fondo de una piscina hasta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"http:\/\/castilloochotorena.com\/index.php\/wp-json\/wp\/v2\/posts\/458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/castilloochotorena.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/castilloochotorena.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/castilloochotorena.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/castilloochotorena.com\/index.php\/wp-json\/wp\/v2\/comments?post=458"}],"version-history":[{"count":0,"href":"http:\/\/castilloochotorena.com\/index.php\/wp-json\/wp\/v2\/posts\/458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/castilloochotorena.com\/index.php\/wp-json\/wp\/v2\/media\/793"}],"wp:attachment":[{"href":"http:\/\/castilloochotorena.com\/index.php\/wp-json\/wp\/v2\/media?parent=458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/castilloochotorena.com\/index.php\/wp-json\/wp\/v2\/categories?post=458"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/castilloochotorena.com\/index.php\/wp-json\/wp\/v2\/tags?post=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}